Many factors contribute to a local business website ranking well in search results. One factor is the sitemap which contributes to search engine optimization.
There are two types of sitemaps that can contribute to search optimization, though. The most common sitemap is an XML sitemap which you put into search engines so it can read your website and all the pages better. It's like a blueprint of your website to help search engines crawl it better.
The second type of sitemap, the HTML sitemap, is less common but still contributes to search optimization. Search engines will also crawl the HTML sitemap and it helps make sense of your website for human visitors.
Because people are who actually visits your website and who Google pays the most attention to, an HTML sitemap is still important to your website which is why we include one with every website we design.
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